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  • Strategy-as-Practice Group
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Strategy-as-Practice Group

The stragtegy-as-practice group is interested in studying the processes and practices of internal and external communication and collective sense-making through which strategies emerge and are manageged in organizations. Theoretically, the group draws particularly on discourse studies and practice-based approaches to social theory and organization studies. 

Currently the research carried out by the group focuses on

• strategy meetings in third-sector organizations
• strategic change and sense-making in the media industry
• investor relations and stakeholder management in the financial markets 

In the past, we have also studied

• strategy tools and organizational knowledge production [more]
• strategic planning and strategy communication in public organizations [more]
• implementation of corporate brand strategies in trans-national corporations [more]

Group members

• Jaakko Autio, lecturer
• Kirsti Iivonen, doctoral candidate
• Rita Järventie-Thesleff, post-doc researcher, executive in residence
• Marja-Liisa Kuronen, senior university lecturer
• Minna Mars, doctoral candidate
• Johanna Moisander, professor
• Riikka Nuutinen, research assistant
• Pekka Pälli, senior university lecturer

Collaborators

• Esa Lehtinen, University of Vaasa
• Pikka-Maaria Laine, University of Lapland
• Rebecca Piekkari, Aalto ECON
• Virpi Sorsa and Eero Vaara, Hanken

Recent publications

• Lehtinen, Esa and Pekka Pälli (2011) Conversational use of genres in managerial meetings. Scandinavian Journal of Management, (in press), doi:10.1016/j.scaman.2011.06.003
• Järventie-Thesleff, Rita, Johanna Moisander and Pikka-Maaria Laine (2011) Organizational dynamics and complexities of corporate brand building – a practice perspective. Scandinavian Journal of Management, 27, 196-204.
• Vaara, Eero, Sorsa, Virpi and Pälli, Pekka (2010) On the Force Potential of Strategy Texts: A Critical Discourse Analysis of a Strategic Plan and its Power Effects in a City Organization.Organization, 17, 685-702.
• Moisander, Johanna and Sari Stenfors (2009) Exploring the edges of theory-practice gap: epistemic cultures in strategy-tool development and use. Organization, 16(2), 227–247.
• Pälli, Pekka, Vaara, Eero and Sorsa, Virpi (2009) Strategy as Text and Discursive Practice. A Genre-Based Approach to Strategizing in City Administration. Discourse & Communication 3(3). 303-318.